Where You Are Now
Each piece is running independently without a coordinated system behind it.
You've built the foundations yourself - VSL funnel, YouTube channel, LinkedIn profile optimization, and our outbound pipeline is starting to produce. But each piece is running independently without a coordinated system behind it. Here's the current state:
Live Outbound Engine
10 hyper-targeted email campaigns via Instantly + 4 LinkedIn campaigns via HeyReach. AI agents replying within 60 seconds. 540 emails/day across new inboxes. Pipeline starting to produce booked calls.
Live Podcast Lead Gen
Podcast invite flow booking conversations with SaaS founders. Each guest is a warm lead. Off-air transition to Strategy Snapshot. 3,926 leads sourced, 15 Tier Zero VIPs identified.
Partial VSL Funnel
Book-a-call page built at call.unstuckyourbusiness.com with a VSL. Currently driving traffic from LinkedIn. No pixel tracking, no retargeting, no pre-call email sequence. Conversion data unknown.
Partial LinkedIn Content
Profile boosted, posting organic content. Experimenting with LinkedIn ads to VSL funnel. No coordinated content strategy, no retargeting of engagers, no systematic testing of angles.
Partial YouTube Channel
Channel live with content. Not connected to any paid funnel. No retargeting of viewers. Content not repurposed into ad creatives.
Missing Meta Ads
No Facebook/Instagram advertising. No pixel installed. No retargeting campaigns. No paid traffic to VSL funnel beyond LinkedIn. The biggest untapped channel for SaaS founder acquisition.
The Full Acquisition Funnel
Three channels feeding one funnel, with every touchpoint tracked and optimized.
This is what a complete paid growth system looks like for your business. Three channels feeding one funnel, with every touchpoint tracked and optimized.
Meta Ads
Static + Video ads
targeting SaaS founders
Lead Form / VSL
Qualifying questions
+ your existing VSL
Book a Call
Calendly with
pre-call sequence
Strategy Snapshot
45-min diagnosis
close to Intensive
Three Channels, One System
Channel 1: Meta Ads (New)
Why it works for you: Your ICP (SaaS founders, $1-10M ARR) is highly targetable on Meta. Static "notes app" style ads with pain-based hooks ("80% of venture-backed companies plateau and can't figure out why") perform extremely well in B2B coaching. At $100-150/day, we generate 15-30 qualified leads/week directly into your funnel.
Channel 2: LinkedIn Ads (Optimize)
What changes: Your current LinkedIn ads become a retargeting layer, not a cold acquisition channel. LinkedIn CPMs are expensive ($8-15 per thousand vs $2-5 on Meta). Use LinkedIn to retarget people who engaged with Meta ads, visited your site, or watched your YouTube content. This is where you convert the warm audience.
Channel 3: Outbound + Podcast (Continue)
What stays: Email campaigns via Instantly, LinkedIn outreach via HeyReach, and podcast lead gen all continue as-is. Paid ads don't replace outbound - they compound it. A founder who sees your ad, then gets your email, then sees your LinkedIn content is 3x more likely to book.
Content Retargeting Engine
The multiplier: Every podcast clip, every YouTube video, every piece of LinkedIn content becomes a retargeting asset. Someone clicks a Meta ad but doesn't book? They see your podcast clips on Instagram the next day. Then a case study. Then a testimonial. 18 touchpoints between first click and booked call.
Gap Analysis
What's working, what's partially built, and what's missing. Items without checkmarks are the highest-leverage additions.
What's working, what's partially built, and what's missing. The items marked "missing" are the highest-leverage additions.
- Outbound email pipeline (10 campaigns, AI reply, 540/day)
- LinkedIn outreach via HeyReach (4 campaigns live)
- Podcast lead gen funnel with warm transition
- 3,926 enriched leads + 15 VIP targets
- VSL built and hosted at call.unstuckyourbusiness.com
- YouTube channel with content
- LinkedIn content strategy (posting but not systematic)
- LinkedIn ads (experimenting, not optimized)
- Pre-call education (no email sequence after booking)
- Show rate optimization (no SDR confirmation, no SMS)
- Meta pixel installed on all properties
- Meta ad account with tested creatives
- Lead form with conditional logic + qualifying questions
- Retargeting campaigns (Meta + LinkedIn)
- Content retargeting engine (podcast clips as ads)
- Pre-call email sequence (5 emails between booking and call)
- SMS confirmation sequence
- Thank you page with proof + "what to expect"
- Post-call nurture sequence for no-closes
- Weekly creative testing and angle optimization
What We Deliver
Three phases from foundation to full-scale paid acquisition engine.
Phase 1: Foundation (Week 1-2)
New Meta Ads Setup
Business Manager, ad account, pixel installation on all your properties (website, VSL page, Calendly). Custom conversion events configured. Audience research and initial interest stacks built.
New Ad Creative Suite
5 static ads testing different pain-based angles: "growth plateau," "founder still doing all selling," "outbound not working anymore," "losing to competitors despite better product," "VC pressure to show pipeline growth." Each with your financial qualifier front and center.
New Lead Form + Funnel
Facebook lead form with qualifying questions (revenue, company stage, investment readiness). Conditional logic to filter out sub-$1M companies. Direct path to your existing VSL + Calendly booking. Pixel fires on qualified submissions only.
New Pre-Call Sequence
5-email sequence between booking and call: confirmation + what to expect, your best podcast clip, a case study, "here's what we'll cover," day-of reminder. SMS confirmation 24hr before + 1hr before. Thank you page redesign with proof stack.
Phase 2: Optimize (Week 3-6)
New Creative Testing Loop
Weekly creative testing: 3-5 new ad variations per week. Identify winning angles, double down with format variations (video, carousel, UGC). Kill underperformers at 2x CPL threshold. Build library of proven creatives.
New Retargeting Engine
Launch retargeting campaigns: podcast clips to ad engagers, case study content to website visitors, social proof to lead form openers who didn't book. LinkedIn retargeting on warm audiences only ($20-30/day). "Hammer Them" strategy: 18 touches before the call.
Phase 3: Scale (Week 7-12)
New Budget Scaling
Proven creatives + qualified funnel = scale. Increase budget 20% every 2-3 days on winning ad sets. Move from ABO testing to CBO scaling. Target: double daily call volume while maintaining CPL and lead quality.
New Full Funnel Analytics
Weekly reporting: ad spend, CPL, cost per booked call, show rate, cost per closed deal. End-to-end attribution from ad click to Intensive sale. Data-driven decisions on budget allocation across all three channels.
The ROI Math
One closed client = $15,000-$21,000. Here's what the paid funnel math looks like.
Your Unstuck Growth Intensive is $15,000. Your Advisory Board upsell is $2,000/month (minimum 3 months = $6,000). One closed client = $15,000-$21,000 in revenue. Here's what the paid funnel math looks like:
| Metric | Conservative | Target |
|---|---|---|
| Monthly ad spend (Meta + LinkedIn retargeting) | $3,000 | $4,500 |
| Qualified leads/month | 50 | 90 |
| Booked calls/month (25% lead-to-call) | 12 | 22 |
| Calls attended (60% show rate) | 7 | 13 |
| Clients closed (20% close rate) | 1-2 | 2-3 |
| Revenue from Intensives ($15K each) | $15,000-$30,000 | $30,000-$45,000 |
| Revenue from Advisory upsell (50% convert, $6K each) | $3,000-$6,000 | $6,000-$9,000 |
| Total monthly revenue from paid channel | $18,000-$36,000 | $36,000-$54,000 |
| ROAS (return on ad spend) | 6-12x | 8-12x |
These projections are based on B2B coaching benchmarks from campaigns managing $10M+/month in ad spend. Conservative estimates use bottom-quartile conversion rates. This is ADDITIONAL revenue on top of your existing outbound and podcast pipeline.
Pricing
Three options: add-on, bundle, or full replacement at renewal.
| Service | What's Included | Monthly |
|---|---|---|
| Current Engagement | Podcast lead gen + cold outbound (email + LinkedIn). 40 qualified calls + $300K pipeline guarantee over 180 days. | $2,500/mo ($15K / 6 months) |
| Paid Growth Engine (NEW - ADD-ON) |
Meta ads management (strategy, creative, optimization, reporting). Lead form/funnel setup and ongoing optimization. Retargeting engine (Meta + LinkedIn). Pre-call email + SMS sequence. Weekly creative testing (3-5 new ads/week). Full funnel analytics and weekly reporting. Ad spend paid separately by Jamie (recommended $3-4.5K/mo). |
$5,000/mo 90-day minimum |
| Full Growth Engine (BUNDLE OPTION) |
Everything above combined: Podcast lead gen + outbound + paid acquisition + retargeting + pre-call sequences + content repurposing + full analytics. One team manages all channels. One weekly report. One point of contact. |
$7,000/mo 90-day minimum ($500/mo savings vs separate) |
Setup fee: $0 (waived for existing clients). Ad spend is separate and paid directly to Meta by Jamie.
Guarantee
30 qualified booked calls from paid channels in 90 days or we keep working at no fee.
Pipeline Performance Guarantee
Within the first 90 days of the Paid Growth Engine, we will generate a minimum of 30 qualified booked calls from paid channels (Meta + LinkedIn retargeting) with decision-makers matching your ICP (SaaS founders/CEOs, $1M+ ARR).
If we don't hit 30 qualified booked calls in 90 days, we continue working at no additional management fee until we do. You only pay ad spend.
This is on top of the existing 40-call guarantee from your current engagement. Combined: 70+ qualified conversations across all channels.
90-Day Timeline
From first ad live to proven funnel at scale.
Week 1-2: Launch
Pixel installed. Ad account configured. First 5 static ads live. Lead form with qualifying logic. Pre-call email sequence deployed. First leads within 48 hours of launch.
Week 3-4: Learn
Data from first 50-100 leads analyzed. Winning angles identified. Losing creatives killed. First video ads created using winning static angles. Lead form friction tuned based on quality.
Week 5-8: Optimize
Retargeting engine launched. Podcast clips turned into ad creatives. LinkedIn retargeting live on warm audiences. Show rate optimization: SDR confirmation calls, SMS sequence. Creative testing every week.
Week 9-12: Scale
Proven funnel. Increase budget on winning ad sets. Move from ABO to CBO. Target: 3-5 qualified booked calls per week from paid channels alone. Full attribution reporting live.
Next Steps
Ready to execute. First ads live within one week of green light.
This blueprint is ready to execute. If you want to move forward, we can have the Meta pixel installed and first ads live within one week. The outbound engine keeps running untouched - this is pure upside on top of what you're already getting.
Let's jump on a quick call to walk through this and answer any questions. I'll show you the exact ad angles and creatives we'd test first.