Tier Zero VIP

Qualytics

Eric Simmerman

Growth plateau / inflection signals | $16.7M (Series A $10M oversubscribed, BMW i Ventures, Jun 2025)

7.2

VIP Score

7/10

ICP Fit

$16.7M

Funding

11-50

Employees

2020

Founded

10/10

Media Gap

Tier Zero VIP

Eric Simmerman is a 25-year veteran CTO who has built and scaled engineering teams at five startups, including Social Tables (event planning SaaS, acquired by Cvent in 2018), Interos (supply chain risk AI), HealthPrize Technologies, and Pascal Metrics. He co-founded Qualytics in 2020 with Gorkem Sevinc (CEO) and Daniel Roche (Chairman) to solve what they call "expensive whack-a-mole" - the endless reactive cycle of chasing data quality issues across enterprise systems. Qualytics has raised $16.7M total ($10M oversubscribed Series A led by BMW i Ventures, Jun 2025), achieved 5x revenue growth in the past year, and signed a top 3 U.S. financial institution. The platform auto-generates 95% of data quality rules on day one and surfaces 30,000+ anomalies per month. Eric is the architect behind this - a deeply technical leader whose passion is "applying machine learning and data science to risk management." But he is not a media personality.

$15K Workshop

Medium fit. At $16.7M (Series A $10M oversubscribed, BMW i Ventures, Jun 2025) raised with 11-50 employees, Qualytics sits in Jamie's sweet spot. This is a company at a growth inflection point where the founder's positioning and messaging are the bottleneck, not the product or team.

Why it works: Eric is the decision-maker. The company is the right size for the $15K price point. The core challenge is a positioning and messaging problem - exactly what Jamie's Unstuck Growth Intensive is built for.

Risk: Eric may feel media presence is already covered. Jamie needs to show the difference between niche trade press and mainstream founder visibility - and why the latter drives enterprise sales, recruiting, and future fundraising in ways trade press cannot.

Quick Summary

Key Links

LinkedIn Qualytics PRNewswire — Qualytics $10M Series A (Ju SiliconANGLE — "Qualytics gets $10M to u Qualytics — About Us Qualytics — Homepage Medium — "Qualytics Names Eric Simmerman The Org — Eric Simmerman The Org — Gorkem Sevinc Crunchbase — Qualytics Crunchbase — Eric Simmerman ZoomInfo — Eric Simmerman ericsimmerman.com — "The Philosophy of S LinkedIn — Eric Simmerman gorkemsevinc.com — Personal site AI & Big Data Expo — Gorkem Sevinc speak CDOIQ 2025 Symposium — Gorkem Sevinc Tracxn — Qualytics 2026 Profile Cvent — Acquires Social Tables (Oct 2018 StartupHub.ai — Qualytics $10M (Jun 2025 The SaaS News — Qualytics $10M (Jun 2025 Equilar — Eric Simmerman

Key Intel

Post-Series A Scaling Pressure - $10M Series A closed June 2025 (9 months ago). 5x revenue growth to maintain. Scaling engineering, product, customer success, and sales teams simultaneously. Just hired heavyweight SVPs for sales (Ton

Category Competition - Data Quality is Crowded - The data quality / data observability space is competitive: Monte Carlo, Great Expectations, Anomalo, Bigeye, Ataccama, Informatica (legacy). Qualytics differentiates on automation (95% auto-generated

"Garbage In, Garbage Out" - Making Data Quality Urgent - Qualytics' biggest challenge is making enterprises care about data quality BEFORE a disaster hits. BMW i Ventures' partner said it plainly: companies "don't realize they have [the problem] until they

The CTO's Invisibility Problem - Eric Simmerman built the product. He guides product strategy. He has 25 years of startup experience including an exit. Yet he has literally zero public presence - no LinkedIn posts, no blog activity

Selling Data Quality to the C-Suite - Data quality has historically been a "data engineering problem" - invisible to the C-suite until something breaks. Qualytics is trying to elevate it to a strategic business concern (their messaging:

75

ICP Fit

Strong

Right-sized company. Co-Founder & CTO is the decision-maker. Venture-backed growth mode.

65

Workshop Fit

Medium

Positioning gap is the exact problem Jamie's Intensive solves.

95

Reachability

High

Active on LinkedIn. Does media regularly. Accessible CEO.

🕵️

Sherlock Research Summary

Generated by Sherlock - OpenClaw Deep Research Agent • March 6, 2026 • 7 web searches • 20 sources analyzed

AI Agent Executive Summary

Eric Simmerman is a 25-year veteran CTO who has built and scaled engineering teams at five startups, including Social Tables (event planning SaaS, acquired by Cvent in 2018), Interos (supply chain risk AI), HealthPrize Technologies, and Pascal Metrics. He co-founded Qualytics in 2020 with Gorkem Sevinc (CEO) and Daniel Roche (Chairman) to solve what they call "expensive whack-a-mole" - the endless reactive cycle of chasing data quality issues across enterprise systems. Qualytics has raised $16.7M total ($10M oversubscribed Series A led by BMW i Ventures, Jun 2025), achieved 5x revenue growth in the past year, and signed a top 3 U.S. financial institution. The platform auto-generates 95% of data quality rules on day one and surfaces 30,000+ anomalies per month. Eric is the architect behind this - a deeply technical leader whose passion is "applying machine learning and data science to risk management." But he is not a media personality.

What Makes Eric Interesting

The angles that matter for Jamie's outreach

Content/media gap (10/10) - Zero. Nothing. No LinkedIn posts, no podcasts, no conference talks, no interviews. Personal blog exists but is essentially dormant. This is the biggest visibility gap I've seen - but it might be intentional

Venture-backed founder (8/10) - $16.7M total raised. $10M oversubscribed Series A from BMW i Ventures (Jun 2025). Strong investor syndicate including Conductive Ventures, Tech Square Ventures, Knoll Ventures

Growth plateau / inflection signals (8/10) - 5x revenue growth. Top 3 US bank as customer. Scaling teams (engineering, product, CS, sales). Post-Series A expansion mode. Growth Score: High

Where They Might Be Stuck

Signals that the $15K workshop could land

Post-Series A Scaling Pressure - $10M Series A closed June 2025 (9 months ago). 5x revenue growth to maintain. Scaling engineering, product, customer success, and sales teams simultaneously. Just hired heavyweight SVPs for sales (Ton

Category Competition - Data Quality is Crowded - The data quality / data observability space is competitive: Monte Carlo, Great Expectations, Anomalo, Bigeye, Ataccama, Informatica (legacy). Qualytics differentiates on automation (95% auto-generated

"Garbage In, Garbage Out" - Making Data Quality Urgent - Qualytics' biggest challenge is making enterprises care about data quality BEFORE a disaster hits. BMW i Ventures' partner said it plainly: companies "don't realize they have [the problem] until they

The CTO's Invisibility Problem - Eric Simmerman built the product. He guides product strategy. He has 25 years of startup experience including an exit. Yet he has literally zero public presence - no LinkedIn posts, no blog activity

Sources Analyzed (20)

Profile

Identity

TITLE

Co-Founder & CTO

Qualytics

COMPANY

Qualytics

Founded 2020 - Atlanta, GA

FUNDING

$16.7M

11-50 employees

Experience

~2013-2016

Social Tables

CTO - event planning SaaS (Washington, DC). Company acquired

~2016-2019

HealthPrize Technologies

CTO - healthcare gamification/patient engagement

~2019-2020

Interos, Inc.

VP Engineering & Data Science - supply chain risk AI platfor

2020-present

Qualytics

Co-Founder & CTO

Ecosystem

PODCAST

Podcast Host

Host

SPEAKING

Conference speaker

Profile exists. Zero posts found

Company & Product

Qualytics

Websitehttps://qualytics.ai

HQAtlanta, GA

Founded2020

Employees11-50

Revenue$1M-$10M (5x growth YoY as of Jun 2025)

ProductAugmented Data Quality Platform - automated anomaly detection, intelligent rule generation, no-code workflows

Funding & Growth

$16.7M

Total Raised

11-50

Employees

2020

Founded

8/10

Growth Score

Funding Details

$16.7M (Series A $10M oversubscribed, BMW i Ventures, Jun 2025)

Media & Visibility

Channel Effectiveness

Profile exists. Zero posts fou

Low

Podcast

None found

None

Press

None found

None

Speaking

Conference appearances

Active

Blog/Content

Dormant Hugo blog. 1 Qualytics

Limited

Online Presence & Gap

LinkedIn - Profile exists. Zero posts found

Personal blog - Dormant Hugo blog. 1 Qualytics post (Aug 2023)

X/Twitter - No account found

Qualytics blog - Some bylined posts (technical)

What's Completely Missing

No Podcast No Press

Pain Signals & Angles In

Signal 1Post-Series A Scaling Pressure

$10M Series A closed June 2025 (9 months ago). 5x revenue growth to maintain. Scaling engineering, product, customer success, and sales teams simultaneously. Just hired heavyweight SVPs for sales (Tonni Bennett - Terminus, Twilio) and marketing (Nicole Wojno - Tackle, Onum). These hires need pipeline, visibility, and air cover. The company is in "prove it scales" mode.
Source: PRNewswire, SiliconANGLE, team page additions

Signal 2Category Competition - Data Quality is Crowded

The data quality / data observability space is competitive: Monte Carlo, Great Expectations, Anomalo, Bigeye, Ataccama, Informatica (legacy). Qualytics differentiates on automation (95% auto-generated rules) and accessibility (no-code for business users), but the space is noisy. Awareness matters - especially for a company with virtually zero founder visibility outside of press releases.
Source: Market landscape, Tracxn competitors, Gartner data quality market analysis

Signal 3"Garbage In, Garbage Out" - Making Data Quality Urgent

Qualytics' biggest challenge is making enterprises care about data quality BEFORE a disaster hits. BMW i Ventures' partner said it plainly: companies "don't realize they have [the problem] until they suddenly experience a complete breakdown in their data pipelines and the costs hit home." The company needs to evangelize proactive data quality - and founder visibility is a key lever for that.
Source: BMW i Ventures quote in SiliconANGLE, Qualytics positioning

Signal 4The CTO's Invisibility Problem

Eric Simmerman built the product. He guides product strategy. He has 25 years of startup experience including an exit. Yet he has literally zero public presence - no LinkedIn posts, no blog activity since 2023, no speaking, no media. For a company trying to hire engineers, attract enterprise customers, and build credibility, the CTO's invisibility is a missed opportunity. Engineers Google the CTO before accepting a job. Enterprise buyers Google the technical leaders before signing contracts. Right now they find... almost nothing.
Source: Absence of any public content, LinkedIn activity = 0

Signal 5Selling Data Quality to the C-Suite

Data quality has historically been a "data engineering problem" - invisible to the C-suite until something breaks. Qualytics is trying to elevate it to a strategic business concern (their messaging: "data quality is a business problem, trapped in technical tools"). Getting boardroom attention for infrastructure-level tools requires thought leadership and storytelling at a higher level than the product page. The CEO speaks at data conferences; the CTO speaks nowhere.
Source: Qualytics homepage messaging, Constellation Research analyst commentary

Fit Assessment

7.5

ICP Fit

Medium

Venture-backed, 11-50 employees, Growth plateau / inflection signals is the direct decision-maker. Right-sized for the $15K Intensive. The strategic positioning problem is exactly what Jamie solves.

10

Media Gap

10/10

25-yr veteran CTO. 5 startups incl Social Tables (acq by Cvent). Data quality AI. 5x revenue growth. Consider redirecting to CEO Gorkem Sevinc for higher acceptance.

Outreach Angles & Value Bombs

The Killer Narrative

25-yr veteran CTO. 5 startups incl Social Tables (acq by Cvent). Data quality AI. 5x revenue growth. Consider redirecting to CEO Gorkem Sevinc for higher acceptance.

Why Eric Should Care

25-yr veteran CTO. 5 startups incl Social Tables (acq by Cvent). Data quality AI. 5x revenue growth. Consider redirecting to CEO Gorkem Sevinc for higher acceptance.

Loom Video Audit Ideas

Jamie should pick ONE of these and record a 5-10 minute Loom. The goal: deliver so much free value that Eric has to respond.

Loom 1 - Website Positioning Audit (RECOMMENDED)

Pull up https://qualytics.ai and walk through the homepage messaging. Show the gap between how Qualytics describes itself (technical/feature language) and how customers would describe the value. Jamie's framework: "Who is this for? What problem does it solve? Is this the customer's language or the company's language?" Point out specific copy that could be stronger. End with: "These are simple changes you can make with what you already have."

This is Jamie's signature move. Specific, actionable, impossible to ignore because it is about Eric's company.

Keep it conversational, not harsh. Show a good example for contrast. End with something actionable today.

Loom 2 - Founder Visibility Gap Analysis

Google "Eric Simmerman" and "Qualytics" side by side. Show what comes up - or doesn't. Compare to competitors or similar-stage founders who have strong media presence. The gap between Eric's credentials/story quality and their actual online visibility is the hook. "Your story is worth 10x more coverage than you're getting."

Pure data, zero judgment. The Google results show the gap between where Eric's story lives and where it should live.

Frame this as a strategic observation about channel diversification, not criticism.

Loom 3 - Customer vs. Company Language Gap

Find customer testimonials, G2 reviews, or case study quotes for Qualytics. Show the mismatch between how Qualytics talks about itself (features, technology) and how customers describe the value (outcomes, feelings, transformation). Jamie's insight: "Your customers are telling a better story than your homepage. That gap is costing you deals."

The language gap between company messaging and customer language is a universal insight that resonates with every founder.

Be specific - pull real quotes if possible. The more concrete the examples, the more likely Eric takes a call.

Multi-Channel Outreach Plan

Hit multiple channels in the same week. Each touchpoint delivers value, not asks.

1

LinkedIn Connect

Day 1

Warm intro

2

Loom Video

Day 2-3

Value bomb

3

Email + Loom

Day 3-4

Send the audit

4

Side Door

Day 5

Co-founder/CRO

5

Follow-Up

Day 7-10

Gentle nudge

6

Physical Mail

Day 10-14

Pattern interrupt

Day 1: LinkedIn Connection

"Eric - I work with venture-backed founders navigating post-raise growth. 25-yr veteran CTO. 5 startups incl Social Tables (acq by Cvent). Data quality AI. 5x revenue growth. Consider redirectin Would love to connect."

Day 2-3: Record the Loom

Record the Website Positioning Audit (Loom 1 above). Keep it under 10 minutes. Be specific, be helpful, end with actionable advice. Do NOT send via LinkedIn - hold for email.

Day 3-4: Email with Loom

Subject: "Something I noticed about Qualytics's positioning"

"Hi Eric - I recorded a short video walking through something I noticed on https://qualytics.ai. It's not a pitch - it's a genuine observation about the gap between how Qualytics describes itself and how your customers talk about you.

[Loom link]

If any of it resonates, I'd love 20 minutes to dig deeper. If not, no worries - hopefully the video is useful either way.

Jamie"

Day 7-10: Follow-Up

"Hi Eric - one more thought. I looked at how your customers describe Qualytics vs. how your homepage describes it. The language gap is fascinating - and I think it's the key to unlocking your next wave of growth. Happy to walk through it if you're curious."

Messaging That Might Work

Starting points Jamie should rewrite in his own voice. The specific details are what make them work.

The Direct LinkedIn DM

"Eric - I work with venture-backed founders navigating post-raise growth positioning. I noticed Qualytics has raised $16.7M and is at 11-50 employees - that is exactly the inflection point where founder positioning and messaging become the bottleneck, not the product.

I recorded a short analysis of Qualytics's positioning that I think you will find useful - no pitch, just observations. Would you be open to a 20-minute strategic diagnostic? Worst case, you get a new perspective on your GTM."

Warm Email Subject Lines

Option A: "Something I noticed about Qualytics's positioning"

Option B: "The gap between Qualytics's story and its visibility"

Option C: "Eric - a question most 11-50-person founders don't ask"

Option D: "Your fundraise story deserves a bigger audience"

Rule: Every subject line is about Eric's business, not about Jamie.

Things to Avoid

Saying They're "Stuck"

They're growing. Use "what's next" framing, never "what's wrong."

Generic "Let's Hop on a Call"

Eric gets dozens of these a day. Lead with value, not asks.

Probing Fundraising Details

Stick to published numbers. Don't ask about burn rate or runway.

Comparing to Competitors

Never position against their competitors. Focus on their story.

Being Salesy in the Loom

The Loom should feel like free consulting. If they learn something, the call books itself.

Mentioning Revenue Specifics

Unless publicly disclosed, don't reference ARR or revenue numbers.

Bottom Line

Eric Simmerman is a Tier Zero VIP lead scoring 7.2/10. 25-yr veteran CTO. 5 startups incl Social Tables (acq by Cvent). Data quality AI. 5x revenue growth. Consider redirecting to CEO Gorkem Sevinc for higher acceptance.

The positioning gap is the way in: Jamie's Unstuck Growth Intensive is built for exactly this kind of founder - someone with strong credentials and real traction but a gap between their story and their visibility. A personalized Loom audit, sent through multiple channels, will be impossible to ignore because it's about Eric's business, not about Jamie.

7.2/10

VIP Score

Tier Zero VIP

Lead Tier

5

Pain Signals

3

Loom Ideas