Tier Zero VIP

Neurolabs

Remus Pop

Content/media gap | $12.7M (Series A $7.8M, Apr 2025)

7.8

VIP Score

7/10

ICP Fit

$12.7M

Funding

11-50

Employees

2018

Founded

8/10

Media Gap

Tier Zero VIP

Remus Pop is one of three Romanian co-founders who met while studying computer science and AI at the University of Edinburgh and built Neurolabs into the fastest-growing deeptech startup in the UK and Ireland (Sifted, 303% two-year revenue CAGR, 16th fastest-growing startup overall). Before co-founding, Remus was a Foreign Exchange Market Risk Analyst at Bank of America Merrill Lynch - bringing quantitative finance discipline to a computer vision company. Neurolabs has raised $12.7M total ($7.8M Series A led by Nauta Capital, Apr 2025) and is tackling the $800 billion CPG supply chain inefficiency problem with synthetic data-powered image recognition. Their ZIA platform lets field reps snap a shelf photo with a smartphone and get instant, SKU-level insights - 8x faster audits, 10x faster catalogue onboarding, 32% reduction in field costs. Featured in the POI 2025 Vendor Panorama Report. Remus has done one niche podcast (Aforza Insights) and attends trade shows (NRF), but has virtually zero visibility outside CPG/retail tech circles. Strong immigrant founder story with a deep-tech angle - a solid podcast lead with a clear differentiation opportunity.

$15K Workshop

High fit. At $12.7M (Series A $7.8M, Apr 2025) raised with 11-50 employees, Neurolabs sits in Jamie's sweet spot. This is a company at a growth inflection point where the founder's positioning and messaging are the bottleneck, not the product or team.

Why it works: Remus is the decision-maker. The company is the right size for the $15K price point. The core challenge is a positioning and messaging problem - exactly what Jamie's Unstuck Growth Intensive is built for.

Risk: Remus may feel media presence is already covered. Jamie needs to show the difference between niche trade press and mainstream founder visibility - and why the latter drives enterprise sales, recruiting, and future fundraising in ways trade press cannot.

Quick Summary

Key Links

LinkedIn Neurolabs EUTechFuture — Neurolabs Deep Dive (Nov TechFundingNews — "UK's Fastest-Growing Tech.eu — Neurolabs $7.8M (Apr 2025) Nauta Capital — Neurolabs Investment (Ap Neurolabs Blog — "$7.8M to Rewrite the P The Recursive — "UK-Romanian Startup Gra Digit.fyi — "From Edinburgh to Cluj" (Ma Spotify — Aforza Insights Podcast: "Vert Neurolabs — POI 2025 Vendor Panorama Blo AI Insider — Neurolabs $7.8M (Apr 2025) Aforza — Studio Marketplace Neurolabs The Org — Remus Pop LinkedIn — Remus Pop Topio Networks — Remus Pop UK Tech News — £5.8M Series A (Apr 2025) Dealroom — Neurolabs Neurolabs — Homepage LinkedIn — Neurolabs company page (NRF 2 Vestbee — Neurolabs $7.8M Crunchbase — Neurolabs

Key Intel

Post-Series A US Expansion - The $7.8M Series A explicitly targets expansion into the US market. Neurolabs' press release states they'll "deepen commercial footprint across the UK, Europe, and United States." For a London/Cluj-ba

"Fastest Growing" Status Needs to Be Leveraged Now - Being named #1 fastest-growing deeptech in the UK by Sifted is a rare credential - but its shelf life is limited. By next year, another company will claim the title. Right now, this recognition is f

Competing Against Larger, Better-Funded Image Recognition Players - The retail image recognition space includes well-established players: Trax (now part of Smollan), ParallelDots, Standard AI, and increasingly the major SFA platforms building their own IR features. Ne

Synthetic Data Still Needs Market Education - Most CPG executives don't know what "synthetic data" means, let alone why it's better than traditional image recognition training. Neurolabs has to explain the concept before they can sell the product

Three Co-Founders, One Brand - Visibility Distribution - Paul Pop (CEO) does most press interviews. Patric Fulop (CTO) is the technical architect. Remus (CRO) owns revenue but has the least media presence of the three. For a CRO, being visible is directly t

75

ICP Fit

Strong

Right-sized company. Co-Founder & CRO is the decision-maker. Venture-backed growth mode.

65

Workshop Fit

Medium

Positioning gap is the exact problem Jamie's Intensive solves.

95

Reachability

High

Active on LinkedIn. Does media regularly. Accessible CEO.

🕵️

Sherlock Research Summary

Generated by Sherlock - OpenClaw Deep Research Agent • March 6, 2026 • 7 web searches • 20 sources analyzed

AI Agent Executive Summary

Remus Pop is one of three Romanian co-founders who met while studying computer science and AI at the University of Edinburgh and built Neurolabs into the fastest-growing deeptech startup in the UK and Ireland (Sifted, 303% two-year revenue CAGR, 16th fastest-growing startup overall). Before co-founding, Remus was a Foreign Exchange Market Risk Analyst at Bank of America Merrill Lynch - bringing quantitative finance discipline to a computer vision company. Neurolabs has raised $12.7M total ($7.8M Series A led by Nauta Capital, Apr 2025) and is tackling the $800 billion CPG supply chain inefficiency problem with synthetic data-powered image recognition. Their ZIA platform lets field reps snap a shelf photo with a smartphone and get instant, SKU-level insights - 8x faster audits, 10x faster catalogue onboarding, 32% reduction in field costs. Featured in the POI 2025 Vendor Panorama Report. Remus has done one niche podcast (Aforza Insights) and attends trade shows (NRF), but has virtually zero visibility outside CPG/retail tech circles. Strong immigrant founder story with a deep-tech angle - a solid podcast lead with a clear differentiation opportunity.

What Makes Remus Interesting

The angles that matter for Jamie's outreach

Growth plateau / inflection signals (9/10) - 303% two-year revenue CAGR. Fastest-growing deeptech in UK. Post-Series A expansion into US market. Actively hiring. POI 2025 recognition. But revenue still $1M-$10M - proving scalability

Decision-maker access (8/10) - Co-Founder & CRO - owns revenue and commercial operations. Can decide on media appearances. But Paul Pop (CEO) may be the "yes" for strategic media decisions

Content/media gap (8/10) - One niche podcast (Aforza Insights). NRF trade show attendance. One LinkedIn post found by enrichment. No mainstream business/startup podcasts. Moderate gap - not as extreme as some leads today

Where They Might Be Stuck

Signals that the $15K workshop could land

Post-Series A US Expansion - The $7.8M Series A explicitly targets expansion into the US market. Neurolabs' press release states they'll "deepen commercial footprint across the UK, Europe, and United States." For a London/Cluj-ba

"Fastest Growing" Status Needs to Be Leveraged Now - Being named #1 fastest-growing deeptech in the UK by Sifted is a rare credential - but its shelf life is limited. By next year, another company will claim the title. Right now, this recognition is f

Competing Against Larger, Better-Funded Image Recognition Players - The retail image recognition space includes well-established players: Trax (now part of Smollan), ParallelDots, Standard AI, and increasingly the major SFA platforms building their own IR features. Ne

Synthetic Data Still Needs Market Education - Most CPG executives don't know what "synthetic data" means, let alone why it's better than traditional image recognition training. Neurolabs has to explain the concept before they can sell the product

Sources Analyzed (20)

Profile

Identity

TITLE

Co-Founder & CRO

Neurolabs

COMPANY

Neurolabs

Founded 2018 - London, UK (35 New Broad Street House, Liverpool Street)

FUNDING

$12.7M

11-50 employees

Experience

University

University of Edinburgh

Computer Science & AI. Met Paul Pop and Patric Fulop

~2011-2018

Bank of America Merrill Lynch

Foreign Exchange Market Risk Analyst. Quantitative analysis,

Jul 2018

Neurolabs - Co-Founder

Initially COO, now CRO. Left finance to build a deeptech com

Present

Co-Founder & CRO

Owns revenue, commercial operations, partnerships, go-to-mar

Ecosystem

SPEAKING

Conference speaker

Low activity - 1 post found by enrichment (POI Panorama mile

ACCESS

8/10 - Direct decision-maker

Company & Product

Neurolabs

Websitehttps://neurolabs.ai

HQLondon, UK (35 New Broad Street House, Liverpool Street)

Founded2018

Employees11-50

Revenue$1M-$10M

ProductZIA - Image Recognition as a Service (IRaaS) for CPG brands

Funding & Growth

$12.7M

Total Raised

11-50

Employees

2018

Founded

9/10

Growth Score

Funding Details

$12.7M (Series A $7.8M, Apr 2025)

Media & Visibility

Channel Effectiveness

Low activity - 1 post found

Low

Podcast

None found

None

Press

Some coverage

Limited

Speaking

Conference appearances

Active

Blog/Content

None found

None

Online Presence & Gap

LinkedIn - Low activity - 1 post found by enrichment (POI Panorama milestone). Title says C

X/Twitter - No account found

Company LinkedIn - Mentions Remus in marathon event post (Apr 2024) and NRF attendance

What's Completely Missing

No Podcast No Blog/Content

Pain Signals & Angles In

Signal 1Post-Series A US Expansion

The $7.8M Series A explicitly targets expansion into the US market. Neurolabs' press release states they'll "deepen commercial footprint across the UK, Europe, and United States." For a London/Cluj-based company with 11-50 employees, breaking into the American CPG market means competing against well-funded US incumbents (Trax, Wiser, others) who have established enterprise relationships. Visibility among US CPG decision-makers is critical - and a US-audience podcast is one of the most efficient ways to build that.
Source: Series A press coverage (TechFundingNews, Tech.eu, Vestbee), use-of-funds statement

Signal 2"Fastest Growing" Status Needs to Be Leveraged Now

Being named #1 fastest-growing deeptech in the UK by Sifted is a rare credential - but its shelf life is limited. By next year, another company will claim the title. Right now, this recognition is fresh and credible. Every media appearance that leads with "the UK's fastest-growing deeptech" compounds the brand value. But Neurolabs has barely promoted this beyond its own press release and LinkedIn post. The window to maximise this accolade is closing.
Source: Sifted ranking, press coverage timing (Apr 2025)

Signal 3Competing Against Larger, Better-Funded Image Recognition Players

The retail image recognition space includes well-established players: Trax (now part of Smollan), ParallelDots, Standard AI, and increasingly the major SFA platforms building their own IR features. Neurolabs' synthetic data approach is genuinely differentiated (no need for real-world training photos), but they're a 11-50 person company competing for enterprise CPG contracts against companies with hundreds of field sales reps. Thought leadership and founder visibility help close the credibility gap that raw headcount can't.
Source: Market competitive landscape, company size differential

Signal 4Synthetic Data Still Needs Market Education

Most CPG executives don't know what "synthetic data" means, let alone why it's better than traditional image recognition training. Neurolabs has to explain the concept before they can sell the product. Every podcast, interview, or article where Remus (or Paul) explains synthetic data in accessible terms reduces friction for the sales team. The Aforza podcast was a start, but it reached only Aforza's existing customer base.
Source: Product complexity, EUTechFuture deep-dive noting the educational challenge

Signal 5Three Co-Founders, One Brand - Visibility Distribution

Paul Pop (CEO) does most press interviews. Patric Fulop (CTO) is the technical architect. Remus (CRO) owns revenue but has the least media presence of the three. For a CRO, being visible is directly tied to pipeline generation - prospects who Google "Remus Pop Neurolabs" should find compelling content, not just a LinkedIn profile. Right now they find almost nothing.
Source: Media appearance distribution across co-founders

Fit Assessment

7.5

ICP Fit

High

Venture-backed, 11-50 employees, Content/media gap is the direct decision-maker. Right-sized for the $15K Intensive. The strategic positioning problem is exactly what Jamie solves.

8

Media Gap

8/10

Fastest-growing deeptech in UK (303% CAGR). Synthetic data visual AI for CPG. Romanian founders from Univ of Edinburgh. Ex-BofA.

Outreach Angles & Value Bombs

The Killer Narrative

Fastest-growing deeptech in UK (303% CAGR). Synthetic data visual AI for CPG. Romanian founders from Univ of Edinburgh. Ex-BofA.

Why Remus Should Care

Fastest-growing deeptech in UK (303% CAGR). Synthetic data visual AI for CPG. Romanian founders from Univ of Edinburgh. Ex-BofA.

Loom Video Audit Ideas

Jamie should pick ONE of these and record a 5-10 minute Loom. The goal: deliver so much free value that Remus has to respond.

Loom 1 - Website Positioning Audit (RECOMMENDED)

Pull up https://neurolabs.ai and walk through the homepage messaging. Show the gap between how Neurolabs describes itself (technical/feature language) and how customers would describe the value. Jamie's framework: "Who is this for? What problem does it solve? Is this the customer's language or the company's language?" Point out specific copy that could be stronger. End with: "These are simple changes you can make with what you already have."

This is Jamie's signature move. Specific, actionable, impossible to ignore because it is about Remus's company.

Keep it conversational, not harsh. Show a good example for contrast. End with something actionable today.

Loom 2 - Founder Visibility Gap Analysis

Google "Remus Pop" and "Neurolabs" side by side. Show what comes up - or doesn't. Compare to competitors or similar-stage founders who have strong media presence. The gap between Remus's credentials/story quality and their actual online visibility is the hook. "Your story is worth 10x more coverage than you're getting."

Pure data, zero judgment. The Google results show the gap between where Remus's story lives and where it should live.

Frame this as a strategic observation about channel diversification, not criticism.

Loom 3 - Customer vs. Company Language Gap

Find customer testimonials, G2 reviews, or case study quotes for Neurolabs. Show the mismatch between how Neurolabs talks about itself (features, technology) and how customers describe the value (outcomes, feelings, transformation). Jamie's insight: "Your customers are telling a better story than your homepage. That gap is costing you deals."

The language gap between company messaging and customer language is a universal insight that resonates with every founder.

Be specific - pull real quotes if possible. The more concrete the examples, the more likely Remus takes a call.

Multi-Channel Outreach Plan

Hit multiple channels in the same week. Each touchpoint delivers value, not asks.

1

LinkedIn Connect

Day 1

Warm intro

2

Loom Video

Day 2-3

Value bomb

3

Email + Loom

Day 3-4

Send the audit

4

Side Door

Day 5

Co-founder/CRO

5

Follow-Up

Day 7-10

Gentle nudge

6

Physical Mail

Day 10-14

Pattern interrupt

Day 1: LinkedIn Connection

"Remus - I work with venture-backed founders navigating post-raise growth. Fastest-growing deeptech in UK (303% CAGR). Synthetic data visual AI for CPG. Romanian founders from Univ of Edinburgh. Would love to connect."

Day 2-3: Record the Loom

Record the Website Positioning Audit (Loom 1 above). Keep it under 10 minutes. Be specific, be helpful, end with actionable advice. Do NOT send via LinkedIn - hold for email.

Day 3-4: Email with Loom

Subject: "Something I noticed about Neurolabs's positioning"

"Hi Remus - I recorded a short video walking through something I noticed on https://neurolabs.ai. It's not a pitch - it's a genuine observation about the gap between how Neurolabs describes itself and how your customers talk about you.

[Loom link]

If any of it resonates, I'd love 20 minutes to dig deeper. If not, no worries - hopefully the video is useful either way.

Jamie"

Day 7-10: Follow-Up

"Hi Remus - one more thought. I looked at how your customers describe Neurolabs vs. how your homepage describes it. The language gap is fascinating - and I think it's the key to unlocking your next wave of growth. Happy to walk through it if you're curious."

Messaging That Might Work

Starting points Jamie should rewrite in his own voice. The specific details are what make them work.

The Direct LinkedIn DM

"Remus - I work with venture-backed founders navigating post-raise growth positioning. I noticed Neurolabs has raised $12.7M and is at 11-50 employees - that is exactly the inflection point where founder positioning and messaging become the bottleneck, not the product.

I recorded a short analysis of Neurolabs's positioning that I think you will find useful - no pitch, just observations. Would you be open to a 20-minute strategic diagnostic? Worst case, you get a new perspective on your GTM."

Warm Email Subject Lines

Option A: "Something I noticed about Neurolabs's positioning"

Option B: "The gap between Neurolabs's story and its visibility"

Option C: "Remus - a question most 11-50-person founders don't ask"

Option D: "Your fundraise story deserves a bigger audience"

Rule: Every subject line is about Remus's business, not about Jamie.

Things to Avoid

Saying They're "Stuck"

They're growing. Use "what's next" framing, never "what's wrong."

Generic "Let's Hop on a Call"

Remus gets dozens of these a day. Lead with value, not asks.

Probing Fundraising Details

Stick to published numbers. Don't ask about burn rate or runway.

Comparing to Competitors

Never position against their competitors. Focus on their story.

Being Salesy in the Loom

The Loom should feel like free consulting. If they learn something, the call books itself.

Mentioning Revenue Specifics

Unless publicly disclosed, don't reference ARR or revenue numbers.

Bottom Line

Remus Pop is a Tier Zero VIP lead scoring 7.8/10. Fastest-growing deeptech in UK (303% CAGR). Synthetic data visual AI for CPG. Romanian founders from Univ of Edinburgh. Ex-BofA.

The positioning gap is the way in: Jamie's Unstuck Growth Intensive is built for exactly this kind of founder - someone with strong credentials and real traction but a gap between their story and their visibility. A personalized Loom audit, sent through multiple channels, will be impossible to ignore because it's about Remus's business, not about Jamie.

7.8/10

VIP Score

Tier Zero VIP

Lead Tier

5

Pain Signals

3

Loom Ideas